Hundred Palms “4 Types of Neighbours”

Hoi Hup Realty was launching a brand new Executive Condominium in the Serangoon neighbourhood.


In order to attract potential buyers they wanted to showcase the key USPs of the condominium which were easy accessibility to highways, great schools, diverse shopping and wonderful food options. We created a video where different colloquial archetypes would portray each USP in a fun, cheeky and entertaining manner. We wanted the content to speak to the target audience and have them relate to the everyday situations that were portrayed in the video.